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From Planning to Execution, PENSA is your Navigator and Strategic Advisor.
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Book Consultation

Helping Business Evolve,
Not Just Expand

We help SME business owners (UMKM) unlock their next stage of growth, not just by boosting sales, but by preparing the business behind it. From go-to-market activation to organizational readiness, PENSA offers hands-on consulting that’s both strategic and practical. Think of us as your thinking partner, ready to help or guide when needed.

HOW WE HELP

Business Diagnosis

We identify the core challenges and potential within your business through a structured assessment, helping you see what’s working, what’s not, and what needs urgent attention.

Mapping &
Action Plan

We translate your goals into a clear roadmap. This includes mapping out business functions, setting priorities, and creating actionable steps aligned with your resources and vision.

Development &
Management

We guide you in executing the strategy, whether through marketing, operations, HR, or finance, while also helping you manage day-to-day processes with structure, consistency, and purpose.

Client Centered
Collaboration

Every business we serve is different, so we build strategies that truly fit.

BUSINESS INSIGHT

Gagal Jual Barang Padahal Harga Murah Belajar dari SWOT
Gagal Jual Barang Padahal Harga Murah: Belajar dari SWOT
“Yang penting murah, pasti laku.” Kalimat ini sering kami dengar dari banyak calon pelaku bisnis yang...
New Banner Insight 2
Sepi Malah Happy: Opportunity Baru di Slow Season
Banyak bisnis musiman sering menganggap periode sepi sebagai ancaman. Namun, bagi sebuah perusahaan manufaktur...
Produk Bagus, Tapi Tidak Banyak yang Tahu Kisah Ktivasi Marketing di Industri Kopi
Produk Bagus, Tapi Tidak Banyak yang Tahu: Kisah Ktivasi Marketing di Industri Kopi
Banyak bisnis kecil dan menengah di Indonesia memiliki produk berkualitas, namun tidak semua berhasil...
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THE
PENSA
WAY

01.Actualize What Matters

We don’t push one-size-fits-all playbooks. We start by seeing the whole picture: stage, people, numbers, then turn our clients’ real strengths and potential into a clear competitive advantage (USP).

We keep it simple and useful, no extra layers you don’t need. We design right-sized tools and systems your team can use now, then steadily improve marketing and operations while keeping costs in check.

No one is designed to do everything alone; we’re included. We combine strengths to cover each other’s weaknesses, completing the missing pieces via our expertise, the right hires, trusted partners, and practical digital/AI tools.

We reject zero-sum thinking. As businesses are actualized, adapted, and optimized, the benefits reach owners, teams, customers, and suppliers—the wider impact we aim to serve.

MEET PENSA

MEET PENSA

PENSA is led by a consulting duo with a shared passion for growing businesses with clarity and purpose.

Kefas brings over 10+ years of experience in business development and consulting, ranging from multinational companies to one of Surabaya’s biggest consulting firms. Felicia brings a strong background in operations and marketing, having served as COO of a local brand before moving into business consulting. Together, they support SMEs (UMKM) and family businesses through strategic, structured, and owner-aligned guidance.
Inside PENSA